GIUSEPPE FRANCAVILLA
Marketing&Sales Specialist
Digital Transformation Expert
About me.
Strong background in Marketing, Communication & Sales management and 12 years of experience in B2C and B2B markets.
Competence in the development and management of direct and indirect sales networks.
Great experience in identifying and developing new markets with particular attention to the internationalization of business.
Competence in the management of internal & external company communication.
Strong propensity to value creation and continuous search for innovative methods and tools to achieve goals.
Good experience in handling all basic functions within a company with a particular focus on management control.
Digital transformation expert able to guide the company in the digital economy by improving the processes, products and organizational services using the most innovative digital technologies and methodologies.
GIUSEPPE FRANCAVILLA
Marketing&Sales Specialist
Digital Transformation Expert
About me.
Strong background in Marketing, Communication & Sales management and 12 years of experience in B2C and B2B markets.
Competence in the development and management of direct and indirect sales networks.
Great experience in identifying and developing new markets with particular attention to the internationalization of business.
Competence in the management of internal & external company communication.
Strong propensity to value creation and continuous search for innovative methods and tools to achieve goals.
Good experience in handling all basic functions within a company with a particular focus on management control.
Digital transformation expert able to guide the company in the digital economy by improving the processes, products and organizational services using the most innovative digital technologies and methodologies.
Experiences.
Media Production Consultant
Support for the production of sporting events. Collecting and analyzing video materials and construction of news reports.
Regional Key Account Manager
Analysis and management of the key customers’ contacts in Lombardia. Coordination and dealership of the sale’s network in the territory.
Identification of the new key customers.
Marketing and Sales Manager
Management and control of marketing department. Preparation of the marketing plan and developing long-term strategies of the various company brands to increase Awareness & Reputation.
Sales Manager
Analysis and choice of distribution strategy and distribution channels. Management of business processes and sales force. Analysis of the potential of the market and of customers served/by serve. Segmentation of the market and the customer portfolio. Account management: managing relations with customers.
Marketing Director
Guiding the day to day activities of the marketing team. Ensuring that the marketing objectives are implemented by the marketing team.
Marketing Director
Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Collaborations.
2019
Collaboration with UNICMI and with prof. Carmine Garzia, director of the study center, for the creation of the portal of reference for the numbers of the market of doors and windows and to the critical analysis of the data deriving from the study of the industrial sectors of reference and from the analysis of consumption.
2016-2019
Collaboration with prof. Carmine Garzia, associate professor of Business Economics at the University of Gastronomic Sciences for the creation of the reference portal on the performance of Italian companies in the agri-food sector
Training.
Digital Transformation Master
Digital Transformation Master trains Digital Transformation experts able to guide companies in the digital economy by improving organizational processes, products and services using the most innovative technologies and digital methodologies. The Digital Transformation expert works with the IT team, is attentive to continuous innovation and leads a process of change that is first of all cultural, then business transformation and therefore connected to technology.
Business Data Analysis Master
Business Data Analysis Master aims to train professionals to use the enormous amounts of data that result from the use of new technologies. It enables them to obtain valuable information to make strategic and operational decisions for the management and competitiveness of companies.
Experiences.
Media Production Consultant
Support for the production of sporting events. Collecting and analyzing video materials and construction of news reports.
Regional Key Account Manager
Analysis and management of the key customers’ contacts in Lombardia. Coordination and dealership of the sale’s network in the territory.
Identification of the new key customers.
Marketing and Sales Manager
Management and control of marketing department. Preparation of the marketing plan and developing long-term strategies of the various company brands to increase Awareness & Reputation.
Sales Manager
Analysis and choice of distribution strategy and distribution channels. Management of business processes and sales force. Analysis of the potential of the market and of customers served/by serve. Segmentation of the market and the customer portfolio. Account management: managing relations with customers.
Marketing Director
Guiding the day to day activities of the marketing team. Ensuring that the marketing objectives are implemented by the marketing team.s.
Marketing Director
Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Experiences.
2019
Collaboration with prof. Carmine Garzia, associate professor of Business Economics at the University of Gastronomic Sciences for the creation of the reference portal on the performance of Italian companies in the agri-food sector
2016-2019
Collaboration with prof. Carmine Garzia, associate professor of Business Economics at the University of Gastronomic Sciences for the creation of the reference portal on the performance of Italian companies in the agri-food sector
Training.
Digital Transformation Master
Digital Transformation Master trains Digital Transformation experts able to guide companies in the digital economy by improving organizational processes, products and services using the most innovative technologies and digital methodologies. The Digital Transformation expert works with the IT team, is attentive to continuous innovation and leads a process of change that is first of all cultural, then business transformation and therefore connected to technology.
Blog.
Customer Centricity: il segreto che rende grande la tua azienda.
"Customer Centricity" è uno di quei termini strani che ormai da qualche tempo sentite nominare o che leggete, assieme a molti altri, se state cercando di migliorare il vostro business. Mi piacerebbe partire subito con le definizioni e chiarificare cosa diavolo...
Referral Strategy: la risorsa segreta della tua azienda che hai sempre avuto ma che non hai mai sfruttato. Fallo ora!
Perché compriamo da Amazon? Il fatto che i prodotti costino di meno, arrivino direttamente a casa, abbiano una garanzia imbattibile e sostanzialmente basti un click per acquistarli sicuramente aiuta. Ma, a parità di queste condizioni, cosa determina la...
4 Motivi per cui devi prestare la massima attenzione alla gestione della forza vendita prima di uccidere i margini della tua azienda.
Qual è il cuore pulsante di un’azienda? Sebbene la risposta sia di una facilità disarmante, su questa domanda si è sempre fatta molta filosofia. Senza girarci quindi troppo attorno andiamo direttamente al nocciolo della questione....
Quick Resume.
Work Experiences
Sky
Media Production Consultant
2005 – 2009
Milano
De Carlo Infissi
Regionl Key Account Manager
2009-2011
Milano
Gualini S.p.a
Marketing&Sales Manager
2011-2018
Bergamo
Nuova Siga
Marketing Director
2018-now
Milano
Education
LIUC University
Engineering Management Degree
2012-2016
Milano
SDA Bocconi
Executive Marketing Master
2016
MIlano
Hobbies
Cooking
Classical Music
Volleyball
Wine taster
Achievements
Advanced Training Course
Entrepreneurship and Internalization
Bergamo University
2014
English Cambridge Certification C1
BULATS
2014
Quick Resume.
Work Experiences
Sky
Media Production Consultant
2005 – 2009
Milano
De Carlo Infissi
Regionl Key Account Manager
2009-2011
Milano
Gualini S.p.a
Marketing&Sales Manager
2011-2018
Bergamo
Nuova Siga
Marketing Director
2018-now
Milano
Education
LIUC University
Engineering Management Degree
2012-2016
Milano
SDA Bocconi
Executive Marketing Master
2016
MIlano
Hobbies
Cooking
Classical Music
Volleyball
Wine taster
Achievements
Advanced Training Course
Entrepreneurship and Internalization
Bergamo University
2014
English Cambridge Certification C1
BULATS
2014
Testimonial.
MARCO BERETTA
Marketing & Procurement Director Areas Italy-MyChef SpA | Elior Group
I worked with Giuseppe Francavilla during the Project work of the Executive Master in SDA; he is one of the best among all people I’ve ever worked with. He thinks on the cutting edge of leadership , motivation and scheduling. Giuseppe is dedicated, self-motivated, methodical, and very capable. His leadership and organizational skills have been invaluable to the company. Giuseppe always maintains very good relation with co-workers and clients. I definitely would recommend him as Marketing & Sales Manager.
Jan 16, 2018
FABIO MORETTI
Façade Structural Engineer
Giuseppe is not only a brilliant manager but also a great person. I worked directly with him in Gualini and he has always been very helpful with me during all my time in the Company. He is among all a master in public relations, which is in my opinion a very important characteristic for a manager. I can recommend Giuseppe as a professional in all managing roles possible (not only in the construction environment).
Oct 16, 2018
MARCO ZANARDO
Senior Product Manager Leroy Merlin
Giuseppe è una persona brillante, un professionista con eccellenti capacità di relazione e forte orientamento al miglioramento continuo e al cambiamento. Ho avuto modo di confrontarmi con lui in diverse attività e sin dall’inizio ha sempre dimostrato forte interesse alla crescita e altissima motivazione. Focalizzato sugli obiettivi non perde occasione per dare valore aggiunto a qualsiasi progetto. È sempre un punto di riferimento per i suoi collaboratori.
Jan 19, 2017
Get in touch.